Tuesday, September 21, 2021

5 TRAITS VIRTUAL ASSISTANTS CAN LEARN FROM HARRY POTTER

 

If there's a book that has been a household name and helped define the pre-teens of today's millennials, without a doubt and/or battling an eyelash, it would be JK Rowling's Harry Potter series. If you were reading this and grew up waiting for the release and reading the books, watching the movie adaptations, becoming part of the Harry Potter fan community, and “brewing potions” in Pottermore, I need not detail the storyline.

The Story of the “Boy Who Lived”

The story of “The Boy Who Lived” is not only epic but is also rich with symbolism and values ​​that shaped the lives of hundreds of millions of “Muggle” readers who are probably now in the workforce. Those who are in the workforce are probably virtual assistants (yep, that includes some of the people in our team). If you are among the growing army of [Filipino] online personal assistants, the following traits exhibited by Harry Potter (and his lot) can be a paradigm for you to become a highly effective and successful virtual assistant.

1. Reliability - After Dumbledore's death, the mission to hunt the Horcruxes fell to Harry's hands completely (well, not without the help of Ron and Hermione, of course). It is a time of despair, and the weight of finding the means to end You-Know-Who's regime is on their young shoulders. Even without Dumbledore to guide them, the trio still pressed on alone in their quest and succeeded.

As Harry, Ron, and Hermione, even if your employer is not around, you should be someone who can carry out tasks with minimum supervision BUT can still generate quality output. You should prove to be a reliable Filipino virtual assistant by merely ensuring that your client can count on you at all times. Be someone who propels yourself to work on your own even if your superiors are not around.

2. Accountability - Do you hide when you don't know how to do something or if you are wrong? Are you someone who shies away from taking responsibility? Drop it now. Harry, as a teenager, deals with stuff that can be tough for someone his age, particularly in Deathly Hallows. If you come to think of it, your challenges as a Filipino virtual assistant pale when side by side with Harry's, and hey, he makes bad decisions, too… remember Harry and Ron stealing the latter father's flying Ford Anglia? Like them, a virtual assistant should also accept that sometimes, unfortunate mistakes can happens, and admitting his / her lapses and facing the consequences are the best steps to do to solve the problem. Doing so will also ensure that future mistakes can be prevented.

3. Loyalty - Harry is Dumbledore's man through and through and loyal to his friends and ideals. As a virtual assistant, you have to ensure client retention and loyalty, too. Make sure that you give your clients reasons to come back and hire your virtual assistance services again. Most VAs can handle 2-3 clients given the flexible working hours. Avoid the tendency to neglect one client over another (or worse using another client's technique for another client). Nurture the relationship you initially had and maintain it to create loyalty.

4. Modesty - Harry errs on the side of modesty and is more conscious of his failures rather than his successes. All throughout the book, he is depicted as the kind that doesn't let being dubbed as “The Boy Who Lived”. The repeating triumphs over You-Know-Who all go to his head. As a Filipino virtual assistant, you shouldn't let ego affect your profession. Sure it helps to be informed about your accomplishments as it can help you get more clients, but if you are working in a team, like in our workplace's setting, bragging about your achievements can be unnecessary and may raise some eyebrows. Remember: You-Know-Who's overconfidence also became his weakness.

5. Determination - Harry seemed to carry the weight of the wizarding (and the Muggles) world on his shoulders fighting You-Know-Who from bringing doom, and he sometimes experiences breakdown (ie, when he sees through the mind of You-Know-Who doing something evil and the loss of godfather Sirius & a mentor and almost father figure Dumbledore). However, with the help of his friends and supporters, he remained steadfast throughout the series and didn't walk away to fight against evil. Just like Harry, as a virtual assistant, you should possess an unwavering enthusiasm to get every task done.

Bonus Trait:  Be a Strategist. Though you might see Lord Voldemort, a terrible wizard, we must admit that he is a great strategist. Bringing this quality to the table in a more positive light, you should, like Lord Voldemort, think outside the box and create innovative ideas to help your company gain a competitive advantage.

Although you can't be a great wizard like Harry Potter and arm yourself with spells (and wand), you can definitely adapt his (and other characters in the series) qualities to be a highly effective virtual assistant. [And you can also go back to Dumbledore's quote in this post's image.] :)

If you are a small business owner looking to hire Filipino virtual assistants, you might find the above characteristics useful in narrowing your choices.

Thursday, September 16, 2021

WHY SOCIAL MEDIA MARKETING IS A MUST FOR EVERY BUSINESS

 


Social media platforms are drastically changing the pace of today’s marketing world. It can transform startups into big-time businesses especially when done appropriately and effectively. Just imagine how it can greatly affect businesses by just managing your social media accounts and pages – even for an hour or two per day.

Social media marketing is one of the fastest-growing marketing trends today. This brings a lot of advantages in showcasing products and services with an effective and proper market targeting.

Advantages of using Social Media to bring your business to the next level

Curiosity leads people to deeper interaction in a digital society, thus, giving these platforms more time to be spent in a day. By this, it is easy to see that social media marketing is one of the key elements for success in marketing and making many marketers realize the potential of the business to grow in the industry using the platform. The real question here is why businesses need to put their attention on social media advertising? Here are some of the reasons why:

Building Brand Awareness

As much as the fact that people are into the digital world today, brands are also getting into it giving their business the opportunity to grab more audience and gain brand identity and awareness.

Develop Brand Loyalty

As you gain and build our brand awareness, loyalty comes in. Consumers who have tried and tested your service and products will then have their loyalty to the brand. These people will also spread the words and giving you more clients in the future.

Gain Traffic

Yes, it is as effective as other paid ads in other marketing strategies. Posting your links and leaving interesting and enticing captions can already give you conversion.

Higher Conversion

The more your links or ads appear on social media platforms, the more it will give you conversions. This way, you will also know how your links perform ad how effective your social media marketing is.

Achieve better customer relations

It will then give you and your client a relationship that will bond the market more into your brand. Getting what your market has in mind and their insights about your industry is already a milestone in getting to know your market. Listen to them and you will be like listening to where your revenues come from.

Cost-effective marketing technique

This strategy brings savings to the company. Reducing marketing costs, it does not require a lot of monetary expenses. An internet connection and a computer, which is present nowadays in all companies, is what you mainly need. This will definitely minimize the marketing costs of the company by a significant margin. Likewise, if the company will hire a Filipino virtual assistant, it might as well minimize the cost of the company even more in their marketing strategy. A virtual assistant is the one who can do the job.

Social media marketing has grown to be the most favorite advertising strategy in almost all businesses. It was like hitting two birds at the same time as it has become an integral part of the marketing world that offers a great opportunity to increase sales while reducing marketing costs.

If you need these kinds of services, we are here to serve you with a wide range of solutions which include social media marketing and search engine optimization. Furthermore, we can help you with search engine management, email marketing, content marketing, and numerous digital marketing related activities for enhancing your business.

Tuesday, September 7, 2021

Hiring a Virtual Assistant: Why A-Must Thing to Do

 

You have tried every possible way you know there is, yet you're on that same spot where you've been days, months, or worse years from then. You thought it is about time to finally give up on your hopes ... on your aspirations ... and on your business goals. Until, as if a voice from nowhere, have whispered and taught you about the ideas of hiring a virtual assistant.

Yes. You may have heard it so many times now. But what you know may not exactly be everything you have to discover. For behind what the buzzword says, a virtual assistant could be the missing link in your business success.

Understanding the Idea of ​​Virtual Assistance

As the term suggests, virtual assistance is the type of service rendered by hired individuals in such a manner that he or she communicates with the clients over different online media; without nearly the need to personally be together.

There are various business services that can be provided by a company practicing the science and arts of virtual assistance. Among them are the following.

  1. Performance of different administrative tasks as demanded by the client.
  2. Market Analysis and Research
  3. Content creation such as blog, articles, PR, newsletter, and site contents
  4. SEO - Search Engine Optimization
  5. Web Development
  6. Graphic Design
  7. Social Media Management
  8. Email Marketing
  9. Customer Service / Support
  10. Video Creation / Editing

The above-mentioned items are only a few of the most basic tasks that a Filipino virtual assistant can do for your business. What could be more surprising about this, is that, with only a little amount of time to be spent in giving your VAs the instruction that you have, you will see the business result that you are looking for.

We know for a fact that over the years, the competition within the market that you have been trying to penetrate is getting wider and tighter than ever. As such, you must think now if you will take the courage to step up into the next level of marketing and advertising business. We can assist you on your journey towards getting more paying clients. Send us a message today so we may talk about the future success of your endeavor.