Twitter’s
140 character limit requires much-distilled thinking and it can be frustrating
especially if you are obsessed with using overly long sentences. However, your
love to “gab” shouldn’t hamper the wind beneath your business’ wings. One of
the best virtual assistants in the Philippines shared foolproof ways to
leverage Twitter for your business. If you are serious about learning a few
tricks for your tweets to impact your business while creating a loyal flock of
followers, “perch” on a comfortable spot and read on.
UTILIZE TWITTER’S ADVANCED SEARCH WITH
THE HELP OF THE BEST VIRTUAL ASSISTANTS IN THE PHILIPPINES
Twitter had evolved from a fun place to chat or keep up
with the new trend to a platform that could help marketers with lead
prospecting. It is best facilitated with its search feature. If you’ve been
around Twitter for a long time, you have probably done a search for a username
or a trending topic or a mention of your company using the site’s toolbar
search field. Cool. This is great if you want to perform a quick search for a
phrase or a trend. You can also use “search operators” (yes, this term is not
exclusive to Google) to perform a more advanced query.
But did you know that there is a more advanced way to
narrow your search? Here is where Twitter’s Advanced Search would come into
logic: https://twitter.com/search-advanced.
This is so advanced you can even filter Tweets that have happy or sad
sentiments!
But why would you need to do an advanced search? It’s
simply because paying attention to what people are actually saying on
Twitterverse matters. Let’s say you own a pasta place and you want to find out
pasta-related tweets. I did a search and I am amazed by the results 😉 (See
images.)
ADVANCED SEARCH QUERY
See? A lot of insights can be derived from that search
result and you can later use it as a basis for crafting your next tweet or even
better, a new social business tactic. Brilliant!
TIPS ON DOING ADVANCED SEARCH
Keep it simple so you don’t miss out on the tweets.
Use a variety of hashtags, phrase and search operators.
Save your searches so you can go back to what you
searched anytime.
This article from Zapier is a more detailed resource on how
to use Twitter’s Advanced Search to precisely find the Tweets that may help
advance your business.
Keep an Eagle Eye on your Competitors
Now that you are acquainted with Twitter’s Advanced
Search, why not further utilize it to evolve from a chick to a bird of prey
(insert evil grin here lol)? This nifty feature will help you refine
competitors’ hashtags, what they are doing to join the trends that emerge and
the people they follow (they might be their customers!).
Chances are high that you and your competitor share the
same followers, following and even interests so why not see what they are up to
and if you are up for fun, you can even join the conversation they have started
😉
Get a Birds-Eye View of your Key
Influencers
According to a 2010 research report from Meteor Solutions (yes, it is still relevant
even if it is 2014), the type of people who follow or friend you are more
important than the numbers. Well, you are too familiar with quality vs.
quantity, aye?
So if you want your business to soar into new heights
knowing your industry’s trusted thought leaders and trendsetters is a must. You
have to hire the most reliable virtual assistants in the Philippines. There is
a high probability that your potential audience might be in their followers.
But the real challenge is how you could get them to endorse you and eventually
become an influencer yourself. So how do you go about doing that?
Identify the Influencers
Go back to the Twitter advanced search or do a Google
Search for your niche. List down influencer you want to connect with. Building
your influencer list can take some time but trust me it will be worth the
effort. Some tools might help you identify influencers across various
industries and this blog might help you with that: http://www.razorsocial.com/find-influencers-twitter/
Curate and Share
Once you are satisfied with your list of influencers,
start digging into their Twitter profiles and catch the influencer’s attention
by curating their Tweets/, joining the conversation and even retweeting what
they have published. How will this benefit you? This will be a great way to
bring value to your target audience and if your target influencer notices you,
you might get retweets from him/her or might even net you a follow back. Now
isn’t what you call hitting
two birds with one stone? 😉
Remember that a picture is worth a
Thousand Words and Video a Million
Tweet with an Image
Tweeting texts ONLY is soo 2008. If you are on Twitter
since its inception, you will notice that the platform has gotten more visual.
Before you have to click on a link to view an image shared on Twitter but
recently, image previews are now available. Why is it good news for business
owners like you?
If you’re trying to spark a conversation or are looking
for feedback from your followers, you can ask a question and upload a photo to
go along with it. Adding an image in your next Twitter update can help you stand
out, catch followers’ attention and eventually help you gain a higher
engagement rate. In fact, according to a study from BufferApp, tweets with images generate 18
percent more clicks and 150 percent more retweets than those without and 89% of
tweets with images receive more favorites.
…and a Video, too
Oddly, Twitter seems to be on the last of everyone’s list
when it comes to video marketing. It’s usually YouTube or
Facebook. But try it. Create sales but rather short and sweet video, upload to
Youtube, include the link in your status and reference the emotion in the
video’s when you tweet it. If you try tapping into human emotions with video
via Twitter, you’ll find that there can be a viral success in 140 chars or
fewer. For example, “Want a good laugh? Check out this video, only 50 seconds!”
Most marketers have yet to embrace Twitter as part of
their online marketing strategies. But if you are one of those marketers who
feel your existing Twitter marketing efforts could use some reform, the above
techniques should help you make your Twitter account take off. These will also
be possible with the help of the best digital marketing agency in the Philippines.
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